Columbia Sportswear 2023
Columbia Sportswear's sidewalk display in NYC enabled pedestrians to virtually try on jackets using AR technology near the Spring Street subway station in SoHo, engaging them with Lightbox Studios' innovative setup and positioning the brand as an AR dressing room trendsetter.
Role
UX/UI Design, Prototype Testing, Graphic Design
Collaborators
Universal McCann, Rapport WW, MonsterXP, Jonny Hamilton (Creative Director)
Interactive Touch Screen Experience
