IHOP x Wonka
IHOP and Warner Bros. Entertainment unveiled new menu items inspired by the 2023 Wonka film. Hungry audiences in New York and Los Angeles were able to interact with motion-activated Wonka candies, revealing IHOP's Wonka-inspired menu in 3D. Enhanced by on-site chocolate scents, the experience provided a whimsical and magical journey for the taste buds.
UX/UI Design, Prototyping, Art Direction, Graphic Design
Role
Collaborators
Rapport WW, MonsterXP, Jonny Hamilton (Creative Director)
Motion-Activated Interactivity
Passerby’s interact in front of idle state by waving their hands to trigger the magical motion-activated Wonka candies to drop.
Magical Menu
After the Wonka candies vanish, they unveil IHOP’s new Wonka inspired menu items in 3D. Experience is enhanced with on-site chocolate scents emitters as a sweet surprise.
