Toyota sought to generate excitement for their new 2024 Grand Highlander, with an emphasis on family adventures and "Grand" experiences. We developed the Cargo Cram Challenge, an interactive game showcasing the vehicle's storage capacity inspired by Tetris. Additionally, we curated the "Home for the Holidays" editorial series, featuring recipes tailored for holiday family gatherings.
Toyota Grand Highlander
Role
UX/UI Design, Prototyping, User Testing, Graphic Design
Collaborators
Saatchi & Saatch, MonsterXP, Jonny Hamilton (Creative Director)
Interactive Touch Screen Experience
User Journey
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1 Welcome to Cargo Cram Challenge
Idle State: Tap Touch to Start
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2 Choose Your Grand Adventure
Player can choose from three adventure scenarios, each themed with different items.
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3 How to Play
Instructions for controlling the game and efficiently packing items into the spacious Grand Highlander trunk.
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4 Begin Playing
Begin packing items into the trunk as they appear. The top menu displays a preview of the next item and score.
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5 Start Packing
Game is over once the Grand Highlander trunk is filled to the "Pack to Here" line.
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6 Grand Score
The players final score is displayed on the screen.
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7 Keep Playing?
The user is given the option to continue playing in another adventure or to conclude the game.
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8 Next Adventure: Beach
As the user begins playing in the next adventure, their score will accumulate in each round.
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9 Grand Score
Final score for the Beach Adventure is displayed.
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10 Continue to Last Adventure?
The user has the option to play the last remaining adventure to increase their score or conclude playing.
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11 Final Adventure: Camping
Last round in their chosen adventure.
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12 Grand Score
Score is displayed. All three scores from each round are combined together.
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13 High Score, Enter Initials
The player has achieved a high score and can enter their initials to join the leaderboard.
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14 Leaderboard
The leaderboard displays the player's ranking among other players. Enticing CTA: Play Again!
