Travel Texas aimed to boost tourism through a custom AR experience, enabling users to explore Texas virtually via 360° sights and sounds from mall screens across the U.S. By scanning a QR code, users accessed personalized itineraries and placed AR portals. Our team crafted the experience with 360° footage, voice-over, and 3D assets, creating a bespoke web app. This successful AR activation merged digital and physical spaces, enhancing storytelling, discovery, and engagement.
Travel Texas
Role
UX/UI Design, Prototyping, User Testing, Graphic Design
Collaborators
Zappar, Jonny Hamilton (Creative Director)
User Journey
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1 Plan Your Trip to Texas
Home Screen: Tap to Start
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2 Choose Your Interests Part 1
User chooses one of three categories to create a custom itinerary based on their interests.
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3 Choose Your Interests Part 2
User selects one of three categories, Part 2 of 3.
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4 Choose Your Interest Part 3
Final selection from one of three categories. Tap "Build My Trip" to view your custom itinerary.
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5 Texas Map
Suggested itinerary locations are displayed on a Texas map.
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6 Place the Portal
User places the Let’s Texas AR Portal entry in their surrounding area.
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7 Enter the Portal
Tap portal to enter the immersive experience. User can also toggle between different itinerary options at the bottom.
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8 Transport to Texas
Upon entering their selection, the user experiences 360° footage with sights and sound to enhance their experience.
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9 View Itinerary
The user’s custom itinerary provides information on each experience, tailored based on the quiz taken at the beginning.
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10 Share Experience
Shareable link to invite friends and family to create their own trip to Texas!
